.2024 has been actually an inconsistent year for adtech funding.U.S.-focused adtech startups, when accustomed to snagging billions in equity capital annually, have actually reared nearly $360 million until now this year, putting it on track to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase records. That downturn is due to market saturation, elevated regulative stress, and economical uncertainties.ADWEEK consulted with 5 VCs who continue to purchase adtech business, in spite of these problems, about what they are actually searching for and what they steer clear of. Probably unsurprisingly, these financiers are actually targeting chances in privacy-focused modern technologies and industry-specific areas like linked TV.